Quality leads for excavation and earthmoving businesses
Earthmoving jobs are big-ticket, and a bad lead wastes a morning of driving and measuring. We build campaigns that attract landholders and builders with real jobs, then qualify them before they reach your phone.
Excavation client results
Gympie region excavation business, Facebook and Instagram ads.
The people who need a machine on site
New landholders
People who've bought a block and need a house pad, driveway, shed pad or clearing.
Owner-builders and renovators
Site cuts, trenching, drainage, retaining and pool excavations.
Rural properties
Dams, tracks, fencing lines, stump removal and storm clean-ups.
Builders and trades
Repeat subcontract work from local builders, landscapers and pool companies.
What makes earthmoving ads work
Machines working, on video
Short phone clips of real jobs, like a pad being cut or a dam taking shape, stop the scroll and show you can do the work.
Qualifying questions
Job type, suburb, site access and timeframe up front, so you can quote from the office and skip the time-wasters.
Fast response
Landholders ring around. An instant reply and a same-day call-back wins jobs before the next contractor even hears about them.
The earthmoving sales machine
- Research into your most profitable job types and customers
- Facebook and Instagram ads with a video shot list
- Quote-request page or instant form with qualifying questions
- Instant SMS reply and a simple job pipeline
- Quote follow-up so big jobs don't go quiet
- Google Business Profile tune-up and review requests
- Weekly reports on cost per lead and cost per job
One per area. We already work with an excavation business in the Gympie region, so we don't take on other earthmoving businesses there. Outside that area, we'd love to talk.
Earthmoving businesses ask
Does Facebook really work for excavation?
It does for us. Our Gympie region client gets leads for about $32, and roughly one in three becomes a paying job. People planning builds and property work spend plenty of time on Facebook, and video of machines working performs well.
How do you avoid small, time-wasting jobs?
By being specific in the ads about the work you want, and by asking qualifying questions before an enquiry is sent. You can also set a minimum job size in the form.
Can you get me work from builders?
Consumer ads bring in private jobs fastest. For builder and trade work, we combine targeted ads with a simple outreach approach and a page that shows your machines, capacity and insurance.
What area do you cover?
We work with earthmoving businesses anywhere in Australia, except the Gympie region, where we already have a client.
Get a free earthmoving marketing audit
Tell us where you work and what jobs you want more of. We'll send a short video on your ads, website and enquiry process, with the first fix.