Fill your courses with Facebook and Instagram ads
Enrolments are won in conversations, tours and info sessions, not in the ad. We build campaigns that bring in the right enquiries, get them to a tour or call fast and keep them warm until the intake closes.
Training college campaign
Every step between the ad and the enrolment matters
The right person sees it
Career changers, school leavers, parents returning to work or staff needing a qualification. Each needs a different message.
They enquire
A page or form that answers the big questions: cost, funding, timetable, outcomes and start date.
They talk to you
An instant reply and a quick call to book a campus tour, info session or one-on-one chat.
They enrol
Reminders, answers to objections and a clear deadline so the decision doesn't drift past the intake.
Built around your intake dates
- Research into why students choose you and what holds them back
- Ad angles for each type of student
- Course landing page with dates, costs and funding info
- Instant reply and tour or info session booking
- Reminder and follow-up sequence up to the intake deadline
- Weekly reports tracking enquiries, tours and enrolments
Dates that stay true. Campaign copy is anchored to the enrolment close date, not the start date, so late clickers aren't told they've missed out while ads are still running.
Marketing that respects the rules
Registered training organisations have strict requirements for how courses are marketed, including accurate information about qualifications, costs and outcomes, and correct use of course codes and the Nationally Recognised Training logo.
We write within those rules, never promise job outcomes we can't back up, and send everything to you for approval before it runs.
We've also worked with online training providers, where the same path applies with webinars or discovery calls in place of campus tours.
Are Facebook ads good for course enrolments?
Yes, especially for vocational courses that suit career changers and people returning to study. Our training college client turned $2,078 of ad spend into 27 enquiries, 11 campus tours and 3 enrolments worth $55,500.
What's a good cost per enquiry for a course?
It depends on the course price and audience. That campaign cost about $77 per enquiry and about $693 per enrolment, on courses worth far more than that. Judge the campaign on cost per enrolment, not cost per lead.
Can you promote government-funded courses?
Yes, as long as funding eligibility is described accurately. We check eligibility wording with you before ads go live.
How far before an intake should we start?
Ideally six to eight weeks, which leaves time to learn which audiences work, run tours and follow up before enrolments close.
Get a free enrolment marketing audit
Tell us about your next intake. We'll review your ads, course pages and enquiry process and send a short video with the first fix.