We research your best customers, write ads that speak to them, build the campaign properly in Meta Ads Manager and make sure every enquiry gets a fast reply. Then we tell you in plain English what's working.
Cost per lead depends on your industry, offer and area. The budget calculator shows what yours might look like.
Facebook isn't the problem. It's usually one of these four things.
The boost button is built for engagement. Likes and comments feel good, but they rarely turn into quotes. Boost vs ads →
"Everyone within 50 km" isn't a customer. Ads that don't speak to a specific person get scrolled past.
A logo and "call us today" isn't an offer. People need a reason to choose you, and a reason to do it this week.
The ad worked, the lead came in, and nobody replied until the next day. That job went to whoever answered first.
We dig into who your best customers are, what's going on in their life when they need you, what they worry about and the words they use. Everything else is built from this.
We shape a clear offer and a handful of angles to test: the problem, the outcome, the proof and the local connection.
Ad copy written for your customer, plus a shot list for photos and short videos of your real work. Real jobs beat stock photos every time.
The right objective, audiences, placements and budget in Meta Ads Manager, with the Meta Pixel and conversion tracking set up so we optimise for enquiries, not clicks.
A landing page or instant form that asks the right questions, and an instant SMS or email reply so every lead hears from you within minutes.
We check the numbers, cut what's not working and scale what is. Each week you get a short report: spend, enquiries, cost per enquiry and what we changed.
Facebook instant forms get more leads because people never leave the app. Landing pages usually get better leads because people have read about you first. Which one wins depends on the job.
| Instant form | Landing page | |
|---|---|---|
| Lead volume | Higher | Lower |
| Lead quality | Mixed without good questions | Usually higher |
| Best for | Bookings, offers, simple services | High-value jobs, builds, courses |
| Needs | Qualifying questions and instant follow-up | A fast, mobile-first page |
We often test both and keep whichever produces more paying jobs per dollar, not more leads per dollar.
Ad spend is yours. Your budget goes straight from your card to Meta, in your own account. Most local campaigns start at $20 to $50 a day. We never mark it up.
Ads are included in the Engine and Scale Growth Packs, alongside the page, follow-up and review system that make ads pay.
The salon had a loyal client base but too many quiet mid-week days. We started with research into why their best clients chose them, then ran Facebook and Instagram ads to locals built around it.
Earthmoving jobs are high value, so lead quality matters more than lead volume. The campaign was built to attract people with a real job to do, and it shows in the close rate.
After 40 days of ads the business was booked out for three months, so they paused the campaign. A good problem to have, and the reason we always ask about capacity first.
Yes, when they're set up for enquiries rather than engagement, speak to a specific customer and are backed by fast follow-up. They work best for planned purchases like renovations, solar, landscaping, beauty treatments and courses. For emergency call-outs, people usually search Google first, and we'll tell you if that's a better starting point.
Yes. Facebook and Instagram ads are run from the same Meta Ads Manager account, so every campaign can show on both. We pick placements based on where your customers actually respond.
Most local businesses start at $20 to $50 a day. The right number depends on your job value, how many leads turn into jobs and how much work you can handle. Our budget calculator works it out for you.
You do. Campaigns are built inside your own Meta Business account and you add us as a partner. If we stop working together, your ads, audiences and data stay with you.
Leads usually start within the first week of launch. The first two to four weeks are about learning which audience, offer and ad bring the best jobs, so judge the campaign on the 30-day numbers rather than day three.
No, but it helps. Short phone videos of real jobs, your team or a before-and-after usually beat polished stock images. We give you a simple shot list so it takes an hour, not a week.
Already running ads, or thinking about it? Send us your details and we'll record a short video showing what we'd change first.