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The Sales Machine scorecard
Every local business has the same five-part path from stranger to paid job. Answer ten honest questions and find out which part is costing you the most work.
The five parts
What the scorecard measures
A campaign is only as strong as its weakest part. More ad spend won't fix a leak further down the line.
1. Get seen
Are the right locals seeing you every week?
2. Get chosen
Why you and not the next business?
3. Capture
How easy is it to enquire right now?
4. Follow up
How fast do enquiries get a reply and a quote?
5. Repeat
Are reviews and referrals systematic?