Marketing for Hervey Bay and Maryborough businesses
Fraser Coast businesses are often more established and better regarded than whoever is advertising to their customers. We help them show up, get chosen and turn enquiries into jobs, with Facebook and Instagram ads, pages that convert and fast follow-up.
What we found in September 2026
When we searched Meta's Ad Library for Fraser Coast builders, we found none running Facebook or Instagram ads. In other trades, the ads reaching Hervey Bay locals were mostly from larger regional operators.
For a well-reviewed local business, that's an open door.
Why one ad for the whole Fraser Coast doesn't work
Hervey Bay and Maryborough are 30-odd minutes apart and very different markets. We treat them that way.
Hervey Bay
A growing coastal city with plenty of retirees, young families and seasonal visitors. Many residents are very active on Facebook, which makes it a strong channel for trades, home improvements, health and beauty. Messages about trust, reliability and local reviews tend to matter most.
Maryborough
A heritage city with a strong local identity and a lot of older homes. Renovation, restoration, roofing and home maintenance are natural fits. Being visibly local, and knowing the town, counts for a lot.
Separate audiences
Hervey Bay, Maryborough and the smaller towns each get their own targeting, so budget isn't wasted on people you can't service.
Local language
Ads that mention the suburb and show real local jobs beat generic creative from a big-city agency.
Reviews up front
We put your Google reviews to work in ads and on your page, and set up a system to keep new ones coming.
What we do for Fraser Coast businesses
- Customer research and an offer built for your town
- Facebook and Instagram ads that bring in quotes and bookings
- A landing page or website refresh built to capture enquiries
- Instant replies and quote follow-up
- Google Business Profile tune-up and review requests
- Weekly plain-English reports
Across the Fraser Coast
Ads Mate is based about an hour south in the Gympie region. Most of our work happens online, and we can meet Fraser Coast clients in person by arrangement.
Fraser Coast questions
Do you need to be local to run my ads?
No, but it helps to understand the area. We're an hour away, we research your town before we write a word, and we can meet in person when it matters.
Should I target Hervey Bay and Maryborough together?
Usually not. They respond to different messages, and if you only service one of them, targeting both wastes money. We normally split them into separate audiences from day one.
How much should a Hervey Bay business spend on ads?
Most start at $20 to $40 a day, paid directly to Meta. Use our budget calculator to work out what makes sense for your job value and close rate.
What does working with Ads Mate cost?
Growth Packs are a fixed $3,500 to $4,500 plus GST, depending on what you need. There's no lock-in contract.
Get your free Fraser Coast audit
Send us your details and we'll record a short video on your ads, website and enquiry process, with the first fix to make.