Marketing for tradies who'd rather be on the tools
You didn't get into the trade to write Facebook ads. We set up the whole system for you: get seen by the right homeowners, get the quote request, and reply instantly even when you're up a ladder.
- One business per trade per town
- Fixed price
- No lock-in
Tradie results
Facebook or Google? It depends on the job.
We'll tell you honestly where your customers are, even if the answer isn't Facebook.
Emergency and urgent jobs
Burst pipes, blocked drains, power outages and broken air con in January. People reach for Google, not Facebook. For these, your Google Business Profile, reviews and a fast mobile website come first.
Planned and considered jobs
Some homeowners research solar directly; others first notice an offer while browsing. Planned jobs are where Facebook and Instagram ads shine, because you can reach homeowners before they start getting quotes.
Who's in your customers' Facebook feed?
Our September 2026 Ad Library searches found franchise and regional advertisers in solar, roofing and plumbing, but no results for several other trades. This is a limited sample, not a measure of spend or local market share.
Franchises are paying for your customers
National and regional brands run ads to your town every week. Their work isn't better. They're just showing up.
Test the opportunity
A search with few results is a reason to investigate. Campaign costs depend on your offer, audience and execution; measure the cost of qualified jobs rather than assuming cheap leads.
Rented websites leak jobs
Template sites with no quote form, typos and broken certificates turn ad clicks into lost enquiries.
Everything a tradie business needs to win more quotes
- Research into what your best customers care about
- An offer that gives homeowners a reason to call you now
- Facebook and Instagram ads using your real job photos and videos
- A quote-request page that works on a phone in one thumb
- Instant SMS reply to every enquiry while you're on site
- A three-touch quote follow-up so quotes don't go quiet
- Google Business Profile tune-up and automatic review requests
- Licence details included in ads where Queensland law requires them
The first tradie to reply usually gets the job
When a homeowner requests quotes, they often contact two or three businesses at once. The one that replies first, clearly and professionally, starts with a big advantage.
But you're on a roof, in a ceiling or behind a mower. So we set up an instant, personal SMS and email reply the moment an enquiry lands, and a simple pipeline that shows you who's waiting for a quote and who needs a nudge.
Quote follow-up is free money. Many quotes aren't declined, they're just forgotten. A polite follow-up at day two, day five and day ten wins back jobs you'd otherwise never hear about again.
Tradies ask us
Will Facebook ads work for my trade?
If most of your work is planned, like solar, air con installs, roofing, landscaping, fencing, pools or concreting, Facebook is usually a strong channel. If it's mostly emergency call-outs, start with Google Business Profile and reviews. We'll tell you which on your free audit.
I've got enough work. Why bother?
Advertising isn't only about more work. It's about better work: the jobs, suburbs and margins you actually want, and a pipeline that doesn't dry up when referrals slow down.
How much does a tradie lead cost?
It varies a lot by trade, area and offer, so we won't guess before looking at your market. As a reference point, our excavation client pays about $32 per lead. What matters more is how many leads become jobs, which is why follow-up is part of every pack.
Do I need a new website?
Not always. A focused quote-request landing page is included in every Growth Pack. If your current site is rented or broken, we'll explain your options.
What do I need to provide?
Photos and short videos of real jobs, your licence details, a list of the suburbs you service and about an hour of your time for the research call.
Get a free tradie marketing audit
We'll check who's advertising your trade in your area, how your website and Google profile stack up, and what happens when someone requests a quote.