Custom homes · Renovations · Extensions · Secondary dwellings

Facebook ads for builders that bring in real build enquiries

People start planning a build or renovation months before they call a builder. Right now, someone else is often in front of them during those months. We make sure it's you, and that when they're ready, they call you first.

What we're seeing in regional Queensland

In September 2026, the only business advertising "building" to Gympie locals on Facebook wasn't a builder. It was a build advisory service reaching people before they'd picked one. We found no Fraser Coast builders advertising at all.

The builders with the best reputations were invisible at the exact moment people started planning.

Why builders are different

A build is a long decision. Your ads need to match it.

Nobody signs a $400,000 contract from one Facebook ad. Builder campaigns work when they're designed around a long, nervous, research-heavy decision.

Months, not minutes

Clients spend months looking at plans, land and budgets. We stay in front of them the whole time with useful, trust-building ads, not just "call for a quote".

Fear drives the decision

Blowouts, delays and dodgy builders are what people worry about. Ads that address those fears with proof, process and reviews outperform pretty renders.

Qualify early

Land, budget and timeframe questions filter tyre-kickers before they reach your phone, so you spend estimating time on real projects.

How we do it

A builder campaign, step by step

1

Research your best clients

Who signed with you, why they chose you and what nearly stopped them. This becomes the message.

2

Show the work and the process

Walkthrough videos of finished builds, client stories and a clear explanation of how you keep jobs on budget and on time.

3

Give planners a reason to raise their hand

A build-cost guide, a land checklist, a design consult or a display home open day. Something useful to people who aren't ready to sign yet.

4

Follow up until they're ready

Instant reply, a short email sequence and retargeting ads keep you front of mind until the finance is sorted and the land is settled.

What's included

Built for how builders win work

  • Client research and a 90-day plan
  • Offer design: consults, guides, open days or fixed-price packages
  • Facebook and Instagram ads with a video shot list for your builds
  • Landing page with project galleries, process and qualifying questions
  • Instant reply and a quote follow-up sequence
  • Retargeting for people who watched your videos or visited your page
  • Google Business Profile tune-up and review requests
  • Weekly reports focused on qualified enquiries, not clicks

Queensland builders: QBCC licensees must include their licensed name, licence number and a statement that they're licensed under the QBCC Act in advertising, including Facebook pages and ads. We build that into every ad and page.

Proof

Results from construction campaigns

Concreting businessQueensland

Asked us to switch the ads off

40 daysof advertising
3 monthsbooked out

After 40 days of ads the business was booked out for three months, so they paused the campaign. A good problem to have, and the reason we always ask about capacity first.

Excavation businessGympie region

One in three leads becomes a paying job

About $32per lead
1 in 3leads become jobs

Earthmoving jobs are high value, so lead quality matters more than lead volume. The campaign was built to attract people with a real job to do, and it shows in the close rate.

FAQ

Builders ask us

Do Facebook ads work for high-value builds?

Yes, when the campaign is designed for a long decision. The goal isn't a signed contract from one ad. It's getting serious planners to put their hand up early, then staying in front of them with proof and follow-up until they're ready.

What does a builder lead cost?

More than a salon booking, because the audience is smaller and the decision is bigger. What matters is cost per signed job. If one build is worth tens of thousands in margin, a campaign can spend a lot per enquiry and still be very profitable. Our budget calculator shows the maths.

How do I stop getting tyre-kickers?

Ask the right questions before the enquiry reaches you: do they own land, what's their budget range and when do they want to start. Fewer leads, better conversations.

I'm already busy. Why would I advertise?

Because busy now doesn't mean busy in nine months. Builders who advertise consistently choose their jobs, their areas and their margins instead of taking whatever comes through referrals.

Do you work with renovators and smaller builders?

Yes. Renovations, extensions, kitchens, decks and secondary dwellings often have a shorter decision time and can see results faster than new homes.

Get a free builder marketing audit

We'll look at who's advertising to people planning builds in your area, how your website and reviews stack up, and the first thing to fix.

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