Ads get you seen. They don't get you paid on their own. The Growth Pack fixes the whole path from stranger to paid job, so more of the people who see you end up booking you.
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On your free audit we score each part red, amber or green. The pack you need depends on where the red is.
Are the right locals seeing you every week?
Why you and not the next business?
How easy is it to enquire right now?
How fast do enquiries get a reply and a quote?
Are reviews and referrals systematic?
People see your business but there's no clear offer, no proof and no reason to pick you over the franchise. We fix the offer and the message.
No quote form, a broken button or a page that's hopeless on a phone. We build a page designed for one job: getting the enquiry.
The call-back came two days later and they'd booked someone else. Instant replies and quote follow-up stop the leak.
We'll recommend one on your strategy call. Most businesses land on Engine.
| What's included | Engine $3,500 + GST | Scale $4,500 + GST |
|---|---|---|
| Ideal-client research and 90-day growth plan | ✓ | ✓ |
| Conversion landing page or site refresh | ✓ | ✓ |
| Google Business Profile tune-up and review request system | ✓ | ✓ |
| Instant enquiry response (SMS and email) and a simple pipeline | ✓ | ✓ |
| Facebook and Instagram ad campaign: research, creative, copy and build | ✓ | ✓ |
| 30 days of optimisation with weekly plain-English reports | ✓ | ✓ |
| Quote follow-up sequence (three touches) | ✓ | ✓ |
| Offer design: fixed-price packages, estimator or starter offer | ✓ | |
| Past-customer reactivation campaign | ✓ | |
| Sales call script and objection sheet for you or your staff | ✓ | |
| Strategy calls | 2 | Fortnightly for 60 days |
Prices in Australian dollars, plus GST. Ad spend is paid directly to Meta and is not included. Setup payment is 50% to start and 50% at launch. An ongoing management plan follows the included optimisation period; its monthly scope and fee are agreed before you start.
Intake call, customer research, competitor check and your 90-day plan. We agree what a qualified enquiry looks like and how many you need.
Offer, page, ad creative and copy, follow-up messages and your Google Business Profile, all built and sent to you for approval.
Ads go live, tracking is tested end to end and every enquiry gets an instant reply.
We cut what isn't working, push what is and send a weekly report you can read in two minutes.
One business per trade per town. We won't run competing campaigns for two plumbers in the same town. Once your spot is taken, it's yours.
Your ad budget goes straight from your card to Meta, in your own ad account. We never mark it up. For most local businesses, $20 to $50 a day is plenty to start.
Not sure what to spend? The ad budget calculator works it out from your job value and close rate.
The page, the ad account, the audiences and the follow-up system are yours. New Growth Pack engagements include an ongoing management plan after the included optimisation period. We agree the monthly scope and fee before you start. Ad spend is separate and paid directly to Meta. Ongoing support is month to month, with no lock-in.
Earthmoving jobs are high value, so lead quality matters more than lead volume. The campaign was built to attract people with a real job to do, and it shows in the close rate.
A campaign to fill a course intake. Enquiries were invited to a campus tour, which is where most enrolment decisions get made.
Because ads only fix part one of five. If your page doesn't capture the enquiry or nobody replies for a day, more ad spend just means more wasted leads. The pack fixes the leaks first so every dollar of ad spend works harder.
It depends on your audit. Engine covers the core campaign, landing page and enquiry follow-up. Scale adds offer design, past-customer reactivation and sales support. Both are followed by an agreed ongoing management plan.
No. Ad spend is paid directly to Meta from your own account so you can see every cent. Most local campaigns start at $20 to $50 a day.
Usually not. We build a focused landing page for the campaign, or refresh the key pages of your current site. If your site is rented from a directory company, we'll explain your options, including owning your own.
You get a results summary and continue on the ongoing management plan agreed before you start. The monthly fee and scope are separate from ad spend. Support is month to month, with no lock-in.
Nobody can honestly guarantee sales. What we do commit to is agreeing clear targets before launch, reporting the real numbers every week and telling you straight away if something isn't working, along with what we're changing.
We'll score your business on all five parts of the Sales Machine and send you a short video with the first fix to make. Then, if it makes sense, we'll talk packs.